We live in an age where sometimes speed is valued above all else. But at Desire Beverages, we believe in EFFICIENCY WITHOUT COMPROMISING ON QUALITY. We have acquired a MASTERY IN THE ART OF BLENDING the optimum mix through extensive study and research. Thus successfully blurring the lines between ‘MACHINE KI CHAI’ & ‘HAATH KI CHAI’ and creating beverages that will leave your taste buds asking for more. Our Journey SINCE 1959… Today, Desire Beverages is a brand that slakes the thirst of Mumbai with its slew of hot & cold instant premixes and vending machines. It also boasts its own cafes with franchises all over the city. But the company began its life as a simple tea store in Mumbai, opened by Manubhai Shah in 1959. A DECADE OF BEVERAGE PREMIXES This tea store became SHREEJI VENDING SERVICES when Manubhai’s son, Shailesh Shah, took over the business in 1990. For over a decade, Shreeji Vending Services met the increasing demand for tea and coffee premixes as well as vending machines of a fast paced city. THE NEW AVATAR The company evolved into its present avatar in 2008 under the auspices of Shailesh Shah’s sons, Amit Shah and Puneet Shah.